From December 9 to 11, IROAD took part in Automechanika Dubai 2025, held at the Dubai World Trade Center, one of the Middle East’s leading trade exhibitions for the automotive and aftermarket industry.

At the IROAD booth, we showcased a broad lineup of dashcam solutions, with strong attention given to our flagship models, the X10 Pro and the newly launched X11 Pro. Offering UHD and QHD recording, these premium dashcams drew interest for their advanced image sensors, speed camera alerts, supercapacitor-based power system, built-in GPS, and 5G Wi-Fi connectivity, enabling fast and seamless video transfers to mobile devices. Designed for durability and consistent performance, IROAD dashcams are engineered to operate reliably in demanding environments, making them well suited for regions with high temperatures and intense driving conditions such as the Middle East.

Over the three-day exhibition, our team connected with a diverse group of distributors, retailers, and automotive professionals from across the region. Visitors had the opportunity to experience our latest technologies firsthand, exchange insights on real-world driving scenarios, and explore how IROAD dashcams contribute to safer and more informed driving.

As one of the most influential automotive trade shows in the Middle East, Automechanika Dubai provided an important platform to strengthen our regional presence, engage with new partners, and gain deeper insight into market expectations. We sincerely appreciate everyone who visited the IROAD booth and look forward to expanding our partnerships and supporting the growing demand for advanced automotive safety solutions in the region.