From October 2^nd to 4^th, IROAD joined the renown Automechanika Dubai trade show as an exhibitor. Reaching its 20^th edition, Automechanika Dubai is known as the largest international trade exhibition for the automotive aftermarket industry in the wider Middle East region, gathering this year 1,921 exhibitors from 61 countries and over 45,000 visitors.

During the show, IROAD exhibited its flagship premium 4K 2CH X10 and 2K 2CH X11 dash cam models, but also took the chance to introduce the newly launched 2K 3CH Cloud-compatible X30 model, as well as the latest entry-level X6 model, the improved successor of the widely popular IROAD X5.

Through its participation at Automechanika Dubai 2023, IROAD brought dash cams closer to the Middle Eastern automotive aftermarket industry, where the interest for high quality security electronics and technology is expected to continue growing. This interest was clearly displayed through the high number of visitors to the IROAD booth, as well as the many fruitful discussions of the IROAD team with both current and future potential partners of IROAD from the Middle East.

IROAD will continue to strive for global growth by continuously bringing forth premium innovative products and meeting with potential partners and customers all over the world at various trade shows.

We look forward to meeting you in person at the next event!