In the UK’s competitive used car market, few names stand out quite like AvailableCar — a leading car supermarket known for its transparent pricing, relaxed atmosphere, and vast selection of vehicles across the East Midlands. Whether shopping online or visiting one of their large showrooms, customers can always expect a simple, enjoyable, and stress-free experience. That dedication to customer satisfaction recently earned them the title of Independent Used Car Retailer of the Year 2024 at the British Independent Garage of the Year Awards.

Over the years, AvailableCar has built a strong partnership with Park Safe Group, the parent company of IROAD UK. What began more than a decade ago as a collaboration in automotive accessories has grown into a trusted relationship focused on delivering safety, reliability, and ease for every driver.

At the heart of this partnership are IROAD dash cams — a popular part of AvailableCar’s aftersales service. Designed to be sleek, easy to install, and dependable on the road, IROAD dash cams offer drivers an extra layer of protection and peace of mind long after they leave the showroom.

“For our technicians, IROAD dash cams are simple to install thanks to the brand’s training and support. And for our customers, advanced features like parking mode and night vision give real peace of mind — whether they’re parked on a busy street or driving through the night. IROAD is an easy upsell — people already see the value. It’s simple, reliable, and gives that extra layer of reassurance.”
— Michael Bell, CEO AvailableCar

That value has been proven time and again, with stories of drivers capturing crucial footage using IROAD’s parking mode — footage that often helps resolve unexpected incidents with ease.

For AvailableCar, this reliability fits perfectly with their customer-first philosophy.

“It’s a high-quality dash cam that supports our customers and is easy for our staff to fit. The repeat business we see for this product speaks for itself.”
— Jordan Carver, Senior Sales Exec AvailableCar

Together, IROAD UK and Available Car are helping more UK drivers enjoy a safer, smarter, and more confident driving experience — one that starts from the moment they collect their car.